You may have just read the first blog in this series, How to Hire an Agency: Insights from 17 Years of Agency Services for Associations. Now we’re ready to dive into the details of the best practices in hiring an agency to work with. We know this is a huge decision, and it isn’t one you should take lightly. After...
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Posts by Kim Jones
“Willow has been in my life for a long time. I’m excited about the future—where we’re heading—and I’m excited to lead the way.”
How to Hire an Agency: Insights from 17 Years of Agency Services for Associations
After close to two decades of working with associations, B2B brands and mission-based organizations, I’ve learned a few valuable lessons about how the relationship between client and agency is supposed to go. I’ve also learned that, like a lot of relationships, some are bound to go down in flames. Of course, that’s not what you want for your organization, which...
Why Every Site Needs a Cookie Consent and Policy
By now we are all used to visiting websites and interacting with cookie consent pop-ups. You likely just click on the “accept all” and move about your browsing…unless you’re a marketer and you know better! A cookie ID is the identifier that is included within most cookies when set on a user's browser. It is a unique ID that allows...
2022 Association Communication Trends
2022 Association Communications Trends To Help You Better Connect With Members I recently had the opportunity to present at the Association Forum SIG Summit on how we can better connect with our members. When it comes to this topic, there will always be something new and exciting to talk about. Member expectations, communication trends, and tools are all changing rapidly,...
Evolving Your Brand: 20 Questions To Help Evaluate If You Need To Make Changes
A whole heck of a lot has changed for every company since March 2020. You likely had to adjust your staffing structures, work environments, flexibility with employees, product and service offerings, technology - really everything from A to Z. But have you evolved your brand over the past 2 years? Does the brand you had before COVID-19 still resonate with...