Start crafting a solid crisis communication plan

United We Stand? A Lesson in Crisis Communication.

Several years ago, I was sitting in an aisle seat on a plane heading home when a flight attendant announced they were looking for volunteers to deplane and take the next flight out. Of course, no one volunteered, so the attendant sweetened the deal and offered a gift card for meals in the airport while waiting for the next flight,...

Email Marketing

A Lesson on Email Marketing Best Practices

Email marketing has been around for a while and it's evolved quite a bit from its humble batch and blast beginnings. Take for example the need for and creation of the CAN-SPAM Act, to protect consumers and provide critical guidelines for marketers to adhere to when developing campaigns. Now, with the mass adoption of wearable technology, smartphones, and tablets, the...

Client Service the Willow Way

Nothing is more important to the overall success of an agency than exceptional client service. An effective client service team is one of the most important marketing initiatives that an agency (or any organization for that matter) can undertake. Willow has created an agency culture we refer to as the Willow Way, and it drives our client service strategy. The...

Public Relations: The Red Headed Stepchild (You Secretly Love the Most)

I often think of marketing as a huge umbrella that encompasses everything from customer acquisition, to customer retention and loyalty. Under that umbrella are elements of a broader, overarching strategy that include creative design, copywriting, event planning, website and email campaign development, and so on. However, there’s one piece of the marketing puzzle that is often left out. Maybe it’s...