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Re-Leaf and Restore (Part Three)

  Beginning with a brand archetype to understand how your message resonates with customers on a deep subconscious level is the most helpful way to begin creating visual tone. It sounds a little heady, and it kinda is, but here’s an easy way to think about it. A long time ago, psychologist Carl Jung believed that the reason some characters...

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The Naked Truth (Part Two)

We think a brand is a promise. And the craft that brings that promise forth effectively and transformatively is multilayered. I get asked a lot about our branding process and talking about what we do for our partners is language I use every day. But this year, when we turned the tables on ourselves, I gained a whole new perspective....

Gaga For Branding

“Best Picture” in Branding Twenty-four hours after the Oscars ceremony has come to pass, there is one lasting memory. It isn’t career recognition for Leo or how Chris Rock tiptoed around the eggshells of racial inequality in Hollywood. No, the Oscars belonged to Lady Gaga. Her performance of “Til It Happens To You” was what everybody was talking about then,...