When the Marketing Hits the Fan

I’m a fan of fans. Growing up in the 80s and 90s, I had the distinct pleasure of witnessing some of our society’s biggest fandoms evolve. (Fandoms, for those not-yet-in-the-know, are communities of viewers, readers, or gamers who share a mutual love of some work of art, literature, media, or pop culture.) I came into the world around the time...

If You Love Your Customers, Set Them Free

The relationship between businesses and customers is a love story for the ages. However, whether it ends in happily-ever-after or crying-into-your-Ben-&-Jerry’s rests squarely on the shoulders of the pursuer (that’s you). You know how it goes when a relationship is new—you’re a little too into them, and you may come on a little too strong. They start to pull away,...

Lessons From the Playground: It’s Always Best to Share

What's the foundation of a strong relationship? If you were to ask someone at Willow, they would tell you it's open, honest, transparent communication—the willingness to be vulnerable and—you guessed it—to share in order to build trust. If you think about it, these principles resonate within business. The commodities of trust and feedback translate directly into how products, services and...