Ask Your Team: What is a Mision?

Weeeelllll let’s just say that’s a new term Willow is coining in the strategic business planning process, but we’ll get to that later. February 8th was a big day for the Willow team. The first annual Vision Summit, an opportunity for our leadership team to share the company Vision with the entire staff. But the day turned out to be...

Cheese Is Life: Employee Spotlight on Luke Woody

His strut is slow, careful even, some might say. His hair is long and his beard is legendary, unanimously voted best beard in the office even before his first day. But walking closer, I noticed something that even his Zeus-like beard could not compete with, his crewneck. A simple gray sweatshirt from afar, sporting a weathered graphic of the iconic...

The Five Minute Brand Audit

Willow helps national associations, businesses, healthcare, nonprofits and member-based organizations align their brand and value proposition to make them shine brighter. If you're looking to flip the story on the way your organization communicates value to your stakeholders and the public, this series of quick questions can help you shine a spotlight on where to start. Take this quick survey...