Who’s Your Brand Ambassador?

Weight Watchers has Oprah, Progressive has Flo, Allstate has Mr. Mayhem—but if you are selling tarp systems for trucks and trailers, who do you have? The answer’s so obvious I wonder why we didn’t think of it sooner. On one hand you have the fantastic Aero products that save money and increase efficiency, and on the other hand, you have...

Party Planning: One Event at a Time

At Willow, well, just like anyone else, we like to have fun. And we’ll use any excuse to celebrate Margarita day? Yes, please! It’s Wednesday, why not make it Waffle Wednesday? National Pancake Day? That’s a no-brainer. And when it comes to weddings and babies around the office, Maggie and I have become the queens of surprise party planning. But...

A Page Out Of The Target Audience Playbook

Understanding your audience—it’s a fundamental pillar of marketing and advertising. It’s also really helpful in, well… life. In order to influence others, you must understand them. Who are they? What’s important to them? What do they believe in? What motivates them? As a coach for a 7th and 8th-grade girls volleyball team, my audience was admittedly new to me. But,...

If These Things Around Willow Could Talk Around Willow…

By nature, my role at Willow is extremely internal. That’s why I’m always around– lurking in doorways, jumping in conversations from the room next door, and answering Gchats before people even realize they hit “send.” I see a lot. But I don’t see everything. Take it from the office objects that have endured it all. If only these things could...

Using Attribution to Measure Digital Marketing Efforts

One of the things that first drew me to digital marketing was the wealth of data available to analyze user behavior. When I first signed into Google Analytics, I was blown away by the information about user behavior available at your fingertips. For a business owner, this tool becomes even more powerful. Google Analytics (and other data tools), can be...