Jar Cover Image

The Naked Truth (Part Two)

We think a brand is a promise. And the craft that brings that promise forth effectively and transformatively is multilayered. I get asked a lot about our branding process and talking about what we do for our partners is language I use every day. But this year, when we turned the tables on ourselves, I gained a whole new perspective....

Cereal Cover Image

Being You Taught Us a Lot About Being Us (Part One)

For the past year, we’ve been getting in touch with our inner client, turning our process on ourselves, and watching who we are as a brand unfold. We’re not gonna lie. It’s a little nerve-racking sitting on the client side of the table with giddy anticipation, both excited and uncertain of how it will all turn out. We had forgotten...

Email Marketing

A Lesson on Email Marketing Best Practices

Email marketing has been around for a while and it's evolved quite a bit from its humble batch and blast beginnings. Take for example the need for and creation of the CAN-SPAM Act, to protect consumers and provide critical guidelines for marketers to adhere to when developing campaigns. Now, with the mass adoption of wearable technology, smartphones, and tablets, the...

When In Doubt, Add Glitter: Employee Spotlight on Maggie Hendrickson

In the timeless classic The Merchant of Venice, Shakespeare famously wrote, “All that glitters is not gold.” I’ve always considered those fairly solid words to live by as far as life advice pulled from a 400-year-old play is concerned. But then again, when Shakespeare penned those words, I doubt he’d ever met anyone like Maggie. Because Bill, let me tell...

SEO When Changing Your Name or Domain

Changing Your Name? Make Sure You’re Preserving Your Search Traffic When reviewing Analytics, we consistently find that brand name searches are the most common way people find our clients online. That makes changing your name a scary prospect, even when you know it’s the best decision for your business or organization. Will people know who you are, and will they...