When the Marketing Hits the Fan

I’m a fan of fans. Growing up in the 80s and 90s, I had the distinct pleasure of witnessing some of our society’s biggest fandoms evolve. (Fandoms, for those not-yet-in-the-know, are communities of viewers, readers, or gamers who share a mutual love of some work of art, literature, media, or pop culture.) I came into the world around the time...

24 CARAt Gold: Employee Spotlight on Cara Tudor

I tend to agree with Cara Tudor when she says that there are some fantastic people working at Willow Marketing. And as the next shrub to get the employee spotlight treatment, she’s no exception. Her dance moves are that of legend, her delicious and routine rice bowl creations are nothing short of mouth-watering, and, as many colleagues have described, her...

If You Love Your Customers, Set Them Free

The relationship between businesses and customers is a love story for the ages. However, whether it ends in happily-ever-after or crying-into-your-Ben-&-Jerry’s rests squarely on the shoulders of the pursuer (that’s you). You know how it goes when a relationship is new—you’re a little too into them, and you may come on a little too strong. They start to pull away,...

Web Wizards

Web Wizards By Katie Yackey When you have a dedicated team, things get done. Sometimes, it takes a little magic (or, as we call it, hard work). But within seven days, Willow’s own web wizards cast their spells to launch four brand new websites.   From the design to the functionality of the site, each has been specially developed to...