When In Doubt, Add Glitter: Employee Spotlight on Maggie Hendrickson

In the timeless classic The Merchant of Venice, Shakespeare famously wrote, “All that glitters is not gold.” I’ve always considered those fairly solid words to live by as far as life advice pulled from a 400-year-old play is concerned. But then again, when Shakespeare penned those words, I doubt he’d ever met anyone like Maggie. Because Bill, let me tell...

SEO When Changing Your Name or Domain

Changing Your Name? Make Sure You’re Preserving Your Search Traffic When reviewing Analytics, we consistently find that brand name searches are the most common way people find our clients online. That makes changing your name a scary prospect, even when you know it’s the best decision for your business or organization. Will people know who you are, and will they...

When the Marketing Hits the Fan

I’m a fan of fans. Growing up in the 80s and 90s, I had the distinct pleasure of witnessing some of our society’s biggest fandoms evolve. (Fandoms, for those not-yet-in-the-know, are communities of viewers, readers, or gamers who share a mutual love of some work of art, literature, media, or pop culture.) I came into the world around the time...

24 CARAt Gold: Employee Spotlight on Cara Tudor

I tend to agree with Cara Tudor when she says that there are some fantastic people working at Willow Marketing. And as the next shrub to get the employee spotlight treatment, she’s no exception. Her dance moves are that of legend, her delicious and routine rice bowl creations are nothing short of mouth-watering, and, as many colleagues have described, her...