A Sneak Peek Into Our Branding Process

Branding will never go out of style. It’s a necessity for just about everything from the bagels you eat in the morning, the car you drive to work, the company you work for, and even you, yourself. Sure you may not have a logo for your personal self, but you have truth, values and a personality, all of which you...

"Worlds Apart" An Experiment

New Heineken Ad “Worlds Apart” from Latest Pepsi Fiasco

Cultural relevance makes or breaks good advertising and global and social issues are on trend. With the recent Pepsi ad featuring Kendall Jenner as an example, few have succeeded in conveying their actual message and, instead, have created a PR nightmare. But Heineken nails it with their recent ad campaign: “World’s Apart - #OpenYourWorld.”     Heineken creates an experiment in...

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Re-Leaf and Restore (Part Three)

  Beginning with a brand archetype to understand how your message resonates with customers on a deep subconscious level is the most helpful way to begin creating visual tone. It sounds a little heady, and it kinda is, but here’s an easy way to think about it. A long time ago, psychologist Carl Jung believed that the reason some characters...

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The Naked Truth (Part Two)

We think a brand is a promise. And the craft that brings that promise forth effectively and transformatively is multilayered. I get asked a lot about our branding process and talking about what we do for our partners is language I use every day. But this year, when we turned the tables on ourselves, I gained a whole new perspective....