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Fake Web Traffic

THE CURRENCY OF THE INTERNET Web traffic is defined as the amount of visitors and visits a website receives. Typically, the more visitors and visits a site receives, the more popular and more valuable the site will be—more visits, in theory, yield more conversions. However, in the age of digital marketing and internet trickery, traffic metrics are becoming less reliable...

SSL Certificate protects your website

What is an SSL Certificate and Does my Website Really Need One?

In today’s digital age, with “hacking” becoming a term that all generations are familiar with, security is paramount to your website's success. And one of the most common ways to protect your website is with an SSL Certificate.   WHAT IS AN SSL CERTIFICATE? An SSL (Secure Sockets Layer) Certificate provides secure, encrypted communications between a server and a client,...

Is your website ADA compliant?

Is Your Website ADA Compliant? Here’s What You Should Know.

Nowadays, it’s difficult to imagine life without the internet. We’re surrounded by mountains of web-connected devices. Want to find something? Simply pull out your phone and the world is “at your fingertips.” Unfortunately, it’s not that simple for everyone. Using the internet with a disability can be a frustrating process, especially when websites are not compliant with Americans with Disabilities...

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You Have a Website—Now What?

Analytics & Taking Your Website to the Next Level When you’re starting a business or organization, building a website is one of the most important (and exciting!) first steps. But once you have your site up and running… what then? How do you make this investment actually work for you and become an effective tool? There are a lot of...

Email Marketing

A Lesson on Email Marketing Best Practices

Email marketing has been around for a while and it's evolved quite a bit from its humble batch and blast beginnings. Take for example the need for and creation of the CAN-SPAM Act, to protect consumers and provide critical guidelines for marketers to adhere to when developing campaigns. Now, with the mass adoption of wearable technology, smartphones, and tablets, the...