SEO When Changing Your Name or Domain

Changing Your Name? Make Sure You’re Preserving Your Search Traffic When reviewing Analytics, we consistently find that brand name searches are the most common way people find our clients online. That makes changing your name a scary prospect, even when you know it’s the best decision for your business or organization. Will people know who you are, and will they...

Web Wizards

Web Wizards By Katie Yackey When you have a dedicated team, things get done. Sometimes, it takes a little magic (or, as we call it, hard work). But within seven days, Willow’s own web wizards cast their spells to launch four brand new websites.   From the design to the functionality of the site, each has been specially developed to...

Seven SEO Basics Your Tech Team Should Know

At Willow, we do a lot of SEO audits, where we review sites for search engine best practices and help our clients increase organic traffic to their site. In the process, we often see the same technical oversights or issues over and over again. Whether we’re working with a big site or small, a retail site or a nonprofit association....

I’m an Association—why Should I Worry About SEO?

Working with member-based organizations and trade associations is one of our specialties—and we love helping these groups spread their message. But we find many associations ignore one of the most powerful and cost-effective marketing tools out there: organic search. Improving traffic from search engines might seem unnecessary when your members already know your name. The truth is, people use Google,...

SEO Best Practices for Associations

As a marketing agency that offers digital marketing expertise, we work with many trade associations and member organizations on their search engine optimization (SEO). Goals for these groups are often quite different from more retail-focused businesses—but does that mean their SEO needs to be handled differently?  The short answer is no; the basic tenets of SEO (which we’ve begun to...