5 Tips for Building a Successful Facebook Campaign

Brands are turning to Facebook to enhance their brand recognition with target audiences. One of the main reasons for this approach is because of Facebook’s detailed audience targeting. Detailed audience targeting allows you to find the specific audiences that will most identify with your brand and interact with your page and/or posts. Audience details include geographic location, demographics, interests, and...

Using Attribution to Measure Digital Marketing Efforts

One of the things that first drew me to digital marketing was the wealth of data available to analyze user behavior. When I first signed into Google Analytics, I was blown away by the information about user behavior available at your fingertips. For a business owner, this tool becomes even more powerful. Google Analytics (and other data tools), can be...