A Page Out Of The Target Audience Playbook

Understanding your audience—it’s a fundamental pillar of marketing and advertising. It’s also really helpful in, well… life. In order to influence others, you must understand them. Who are they? What’s important to them? What do they believe in? What motivates them? As a coach for a 7th and 8th-grade girls volleyball team, my audience was admittedly new to me. But,...