Dawn Sparks headshot Dawn Sparks kid headshot Dawn Sparks silly headshot

“My icon should have probably been a giant question mark. With maybe an exclamation point right after it.”

What I do at Willow...

I help people find Willow and help Willow find people and then I help all the people get the information and the answers they need to make good decisions. That’s a run-on sentence, but I have a grammar pass.

The thing I would do for free...

In my imaginary world? I’d write song lyrics and screenplays and, someday, maybe a self-help book called “How to Live on Nothing and Be Happy Doing It.”

The biggest misconception about my job...

That I’m out driving around, schmoozing people, and trying to convince them that they need us. My energy is best spent attracting and meeting people who already know they need marketing help and then helping them through the process of choosing a partner that’s a good fit. I’d much rather be the hero than the troublemaker. I do a lot of writing and do a lot of meetings.

Most valuable lesson I’ve learned…

That intent and impact are not the same thing. I have a pretty big personality. But I don’t always recognize how that impacts others. I’ve been hearing that since fourth grade. It evidently just sunk in.

How I try to make the world better...

Besides not singing out-loud? I’ve got a bleeding heart and an over-obligated calendar to prove it. The thing I love most are my mission trips to Zambia. I’ve been four times with a group called Horizon International. We work with orphans and their caregivers. It’s humbling work. And joyful. I’m now going every year. I also serve on the board of Stopover, a shelter for homeless and at-risk youth here in Indy. And I lead a group of middle school girls at my church. Kids are my thing. And God. They pretty much go together.

My happy place is...

Anywhere the Miami Dolphins are playing (correction, WINNING), with my family sitting next to me, although I’m never sitting. I’m usually pacing, or jumping, or kneeling, whatever the moment calls for. I’m all in.