Steve Hall headshot Steve Hall kid headshot Steve Hall silly headshot

“It sounds really simple, but so does building a bookshelf until you’re standing in the hardware store staring at 40 different types of wood screws.”

What I do at Willow...

I create and manage paid search campaigns that drive traffic to client websites.

The thing I would do for free...

Roast coffee. But since so many people are willing to pay for great coffee, I get paid by the cup.

The biggest misconception about my job...

When we talk about AdWords, people always say, “Who clicks those ads? I don’t know anyone who clicks those ads.” But let me tell you, everyone clicks those ads.

Most valuable lesson I’ve learned…

Patience—learning how to put myself in someone else’s shoes to understand his or her perspective.

How I try to make the world better...

Outside of helping to keep people caffeinated, I’m also passionate about helping animals in need and support the Indianapolis Humane Society whenever possible.

My happy place is...

In Maui with my wife and family.