Sue Richardson headshot Sue Richardson kid headshot Sue Richardson silly headshot

“What’s important to me is showing up for our team and our clients, whatever that looks like on any given day.”

What I do at Willow...

I’m responsible for making sure that client work gets estimated accurately, that the agency is profitable, that both the client and the agency’s interests are served, and that people don’t treat their offices like dorm rooms.

The thing I would do for free...

My favorite job ever is being a mom. I don’t need to get paid for that.

The biggest misconception about my job...

People assume I’m creative because I work in an agency. I am not. I was drawn to marketing because I wanted a career that was fun and challenging, something that could look different every day, and something that I would enjoy.

Most valuable lesson I’ve learned…

Keep everything in perspective—we are not saving lives here.

How I try to make the world better...

Right now I’m failing here. At this moment in time, I’m focused on just raising two little people and working full time. Does field-trip chaperone and room mom count?

My happy place is...

In my backyard, on my patio swing—with beverages. It’s sunny, music is playing, and I’m with my kids and husband.