Sue Richardson headshot Sue Richardson kid headshot Sue Richardson silly headshot

“What’s important to me is showing up for our team and our clients, whatever that looks like on any given day.”

What I do at Willow...

I’m responsible for creating an environment where the team can be successful in delivering our best work for our clients. I make sure the work gets estimated accurately; that the right team is in place, and that that team has the resources and support they need to do great work. Basically, creating win/wins by looking out for both the client’s and the agency’s interests. I still lead some key accounts myself, mainly because it would make me sad if I didn’t.

The thing I would do for free...

My favorite job ever is being a mom. I don’t need to get paid for that.

The biggest misconception about my job...

People assume I’m creative because I work in an agency. I am not. I was drawn to marketing because I wanted a career that was fun and challenging, something that could look different every day, and something that I would enjoy.

Most valuable lesson I’ve learned…

Keep everything in perspective—we are not saving lives here.

How I try to make the world better...

Right now I’m failing here. At this moment in time, I’m focused on just raising two little people and working full time. Does field-trip chaperone and room mom count?

My happy place is...

In my backyard, on my patio swing—with beverages. It’s sunny, music is playing, and I’m with my kids and husband.