You may have just read the first blog in this series, How to Hire an Agency: Insights from 17 Years of Agency Services for Associations. Now we’re ready to dive into the details of the best practices in hiring an agency to work with. We know this is a huge decision, and it isn’t one you should take lightly. After...
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Tag: Associations
How to Hire an Agency: Insights from 17 Years of Agency Services for Associations
After close to two decades of working with associations, B2B brands and mission-based organizations, I’ve learned a few valuable lessons about how the relationship between client and agency is supposed to go. I’ve also learned that, like a lot of relationships, some are bound to go down in flames. Of course, that’s not what you want for your organization, which...
How Associations Can Stay Relevant in 2024
To stay relevant to members in 2024, associations need to adapt to the evolving landscape of technology, demographics, and societal changes. There have been seismic shifts in our culture over the last few years, and new opportunities abound for member engagement and growth. Here are seven strategies association leaders might consider for next year: 1. Embrace Technology Digital Transformation: Invest...
Reunited and It Felt So Good: A Holiday Showcase Recap
Nothing this year is quite like ever before – even the weather in Chicago. “The Windy City” did live up to its name, with gusts up to 50 miles per hour, but temperatures were unseasonably warm, hitting over 60 degrees. And they were welcomed by all the association friends attending the 2021 Association Forum Holiday Showcase. It was so good...
Not For Members Only: Trends and Takeaways from ASAE’s Marketing, Membership & Communications Conference
For the past several years, we’ve been making the trip to Washington, D.C. for the American Society of Association Executives (ASAE) Marketing, Membership & Communications Conference (MMCC). Since we work with a fair number of professional and trade associations, it’s an opportunity to get inside their world and learn more about what’s keeping leaders up at night, how others are...