To stay relevant to members in 2024, associations need to adapt to the evolving landscape of technology, demographics, and societal changes. There have been seismic shifts in our culture over the last few years, and new opportunities abound for member engagement and growth. Here are seven strategies association leaders might consider for next year: 1. Embrace Technology Digital Transformation: Invest...
When our company was an agency of only eight, we decided it was important to always share what was in our heads with everyone at the table. This openness is one of our values, and is still at the heart of everything we do at Willow today. But as we grew to a team of nearly 20, it became harder...
Communication is the foundation of what I do here at Willow. Every day, I’m tasked with relating to our clients and engaging with them to be sure we’re doing our best to be open, humble and helpful partners. But since communication styles are as unique and individual as our DNA, it can be hard to know how to interact with...