Has Your Site Been Impacted by Google’s Page Experience Update?

It’s here! After telling website owners it was coming for over a year, on June 15th Google started rolling out it’s Page Experience Update. Unlike most Google updates—which typically take a few days or weeks to roll out to all sites and all search results—the Page Experience update is going to be released slowly, completing by the end of August. ...

Schema Markup: How Structured Data Can Increase Your Google Traffic

One of the most impactful Google changes in recent years has been the increased usage of schema markup.  Schema what? If you’re an avid Willow blog reader, you might remember last year’s post on Expanded Google Listings, where we talked about ways you can get your brand or organization more exposure in Google results—including the use of schema. But if...

Ten Things Your Website Has To Get Right

Every website is different. Thank goodness! Some websites make us laugh, some make us shop, and some make us absolutely sure we’re going to die from rhinorrhea (a runny nose, calm down). Good websites and great websites, however, start with making sure they’ve covered the basics. Here are ten things your website has to get right from the get-go. 1....

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Fake Web Traffic

THE CURRENCY OF THE INTERNET Web traffic is defined as the amount of visitors and visits a website receives. Typically, the more visitors and visits a site receives, the more popular and more valuable the site will be—more visits, in theory, yield more conversions. However, in the age of digital marketing and internet trickery, traffic metrics are becoming less reliable...

SSL Certificate protects your website

What is an SSL Certificate and Does my Website Really Need One?

In today’s digital age, with “hacking” becoming a term that all generations are familiar with, security is paramount to your website's success. And one of the most common ways to protect your website is with an SSL Certificate.   WHAT IS AN SSL CERTIFICATE? An SSL (Secure Sockets Layer) Certificate provides secure, encrypted communications between a server and a client,...