To stay relevant to members in 2024, associations need to adapt to the evolving landscape of technology, demographics, and societal changes. There have been seismic shifts in our culture over the last few years, and new opportunities abound for member engagement and growth. Here are seven strategies association leaders might consider for next year: 1. Embrace Technology Digital Transformation: Invest...
Instagram will be making a lot of changes in the coming months, including moving away from its initial focus on sharing images. The impetus for this shift comes after much research on why and how people are using the app. The number one reason? To be entertained. Based on its research, Instagram has decided to shift focus to a few main...
It seems so easy that first time you sit down in front of your computer. I mean, how hard can it be? A quick blog post here, a newsroom item there, an infographic, a video, an ebook… oh, and another blog post, then another. Before you know it, that “side project” you started to increase the amount of indexable keywords...
About a year ago, I began managing a handful of brands who all believed a laser focus on “martech” would solve their most complex consumer problems. Before our partnership began, each group invested heavily in technology that promised them leads. After months of setup, deployment went smoothly but when the first month’s numbers came in (and the second, then the...