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COVID-19 Update

You’ve likely heard us talk about our three company values, the first being open. In response to the forecasted spread of COVID-19, and the projections of associated health risks, we’re staying open … from our homes. The Willow team has gone virtual. (At least for the time being.) We’re available by phone, text, video chat, email, and Zoom. In-person meetings will only be held when absolutely necessary for the health of all involved. Our working hours remain 8am to 5pm EDT.

Association marketing at its best…

relies on internal and external perceptions, a cohesive communications plan, and a strong association brand that connects with members at an emotional level. It’s not a logo or “just a website.” It’s an entire strategy, rooted in research and delivered through creative design and content.

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What interests you?

Sign up for our quarterly Association Marketing e-newsletter to hear from other associations who are focused on marketing, branding and communication. Each newsletter will feature thought leadership from our team of researchers, strategists, designers, writers and developers along with content from association staff and leadership just like you!

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"In a world full of information overload, our partnership with Willow Marketing has lifted the quality of Indiana Constructors, Inc.’s communications efforts and helped our voice stand out in the crowd. Our members benefit from a stronger connection to our association."
Andria Hine
Communications and Technology