Did you know there are four segments of members that exist in YOUR association right now?
When you identify the four segments within your membership and know who they are, you can create a marketing strategy and craft your communications to meet their unique needs. Willow Marketing is thrilled to present first-of-its-kind research in segmenting your audience by attitude. Learn how they perceive your organization, and craft custom messaging that works.
Download our FREE attitudinal segmentation assets, including the full research whitepaper – titled “Understanding the Membership Decision” – and start learning more about your membership today.
Research Whitepaper: "Understanding the Membership Decision"
The full write up of our research project to better understand association member attitudes and choices. Dive into the data, learn about the segments, and implement actionable takeaways.