Zoom Best Practices: Insignificant Is Significant

Zoom Best Practices: Insignificant Is Significant

There’s a saying in client service that the “insignificant is significant.” At its core, this means that the smallest details of your relationships and interactions should be treated with care. There are little details in everything we do that can have a significant impact on perception. As we engage more frequently in virtual communications, here are five Zoom best practices to...

Zoom Best Practices and Setup

Zoom Best Practices: Setting Up For Success

From audio and video controls to meeting recording and transcription, Zoom has an extensive list of controls for your meetings. All you have to do is explore your options and customize your own personal settings. We’ve got three Zoom best practices to follow for quickly customizing your setup as well as specific tips for protecting your space from being "zoom-bombed."...

Balancing Act: Managing Effectiveness and Efficiency to Make the Most of Your Marketing

This is part one of a three-part series on the importance of achieving balance between effectiveness and efficiency in your business’s marketing efforts. In this post, we’ll compare effectiveness and efficiency. In 2002, the Oakland Athletics had the third-lowest team payroll in the league at around $40 million. That same season, the New York Yankees spent $125 million in salary....