Designing a Post-Pandemic Future

At the end of the year, it’s a common practice to reflect on the past months as well as to look forward to where we want to go in the next year. Not only is it productive to do this in our personal and professional lives, it’s also important to be in tune with where our industries have been and...

Variable Logos: A Unique Solution for a Unique Challenge

Branding or rebranding an organization is always a challenge in itself.  You have to choose one name, one mark, one color palette, one tone, and one voice to represent who you are and everything you do. Whew -- that’s a lot of pressure!  It becomes even more difficult when your organization serves vastly different audiences or offers a variety of...

2020: More Questions than Answers

I attended EDGE X 2020 this year and felt like I had left with more questions than answers. I believe one reason for this is that my favorite speaker, Jo Saxton, spent most of her talk asking them.  There is power in asking questions.  They bring us to a halt. They make us pause and think. They make us slow...

Design Systems

When most people think about the design process, they might say it includes doodles, storyboards and big brainstorm sessions that result in fantastic, imaginative concepts. And in lots of cases, they’d be right. Design is a creative process -- but that doesn’t mean it's a free-for-all. The most effective designs adhere to a structure that allows it to be quickly...

How To Conduct A Moderated Usability Test

If you’ve read our post on Getting Started with Usability Testing, you know it’s important to get user feedback on your new website or redesign before you make costly mistakes. Running a moderated usability test is one of the best ways to hear directly from your audience members. Usability testing can be scaled in many ways, but no matter how...