Design Systems

When most people think about the design process, they might say it includes doodles, storyboards and big brainstorm sessions that result in fantastic, imaginative concepts. And in lots of cases, they’d be right. Design is a creative process -- but that doesn’t mean it's a free-for-all. The most effective designs adhere to a structure that allows it to be quickly...

How To Conduct A Moderated Usability Test

If you’ve read our post on Getting Started with Usability Testing, you know it’s important to get user feedback on your new website or redesign before you make costly mistakes. Running a moderated usability test is one of the best ways to hear directly from your audience members. Usability testing can be scaled in many ways, but no matter how...

Getting Started with Usability Testing

Why User Testing Is Critical for Your New Website Launching a new website can be really exciting. Whether you’re doing a long-needed redesign or starting something completely new, you’re likely eager to put your company or organization’s best foot forward. You also probably have lots of ideas about the content you’ll need and the user experience that will work best...

A Triple Win

Have you ever worked on a project and thought to yourself, “This just feels right”? I recently had this experience when working on a project for one of our clients at Willow. It was a rare moment when all the stars aligned. By stars, I mean my personal passions, Willow’s service offerings, and the client’s needs and desires. Our friends...

How to Engage and Train Creative Warriors From Afar

Every day, we work with marketing and membership teams from fraternities and sororities, nonprofits, and membership associations. One thing they seem to have in common is that their teams are small and spread thin. While we pride ourselves on being an extension of our client’s team, it still often falls on committees and volunteers to execute on the plans and...