Getting Started with Usability Testing

Why User Testing Is Critical for Your New Website Launching a new website can be really exciting. Whether you’re doing a long-needed redesign or starting something completely new, you’re likely eager to put your company or organization’s best foot forward. You also probably have lots of ideas about the content you’ll need and the user experience that will work best...

A Triple Win

Have you ever worked on a project and thought to yourself, “This just feels right”? I recently had this experience when working on a project for one of our clients at Willow. It was a rare moment when all the stars aligned. By stars, I mean my personal passions, Willow’s service offerings, and the client’s needs and desires. Our friends...

How to Engage and Train Creative Warriors From Afar

Every day, we work with marketing and membership teams from fraternities and sororities, nonprofits, and membership associations. One thing they seem to have in common is that their teams are small and spread thin. While we pride ourselves on being an extension of our client’s team, it still often falls on committees and volunteers to execute on the plans and...

Creative Lesson

A Lesson In Creativity

People are always searching for the secret formula for creativity, but the truth is... There isn't one. As Willow Marketing's Director of Strategy, Mandy Haskett, once said, “Saying ‘creative people’ is redundant. Everyone is creative.” I believe this to be true. We are all naturally wired with it. Sometimes we just don’t recognize creativity when we see it. Creativity is more than just...