Website Basics: What Tracking Codes Should be on Your Site?

One of the biggest advantages of digital marketing, when compared to traditional, offline marketing, is the ability to track your audience’s behavior and use it to more effectively communicate with them. Knowing how visitors interact with your brand online allows you to direct your messaging to better meet them at the right time. But to make the most of this...

Google Analytics Glossary

Google Analytics Terms & Definitions The following terms and definitions will help you better understand the data being collected for your site in Google Analytics. Not sure how to interpret your data? We can help.   Users: People who engage with your site or app over a given date range. This is typically what people mean when they say “visitors.”...

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Fake Web Traffic

THE CURRENCY OF THE INTERNET Web traffic is defined as the amount of visitors and visits a website receives. Typically, the more visitors and visits a site receives, the more popular and more valuable the site will be—more visits, in theory, yield more conversions. However, in the age of digital marketing and internet trickery, traffic metrics are becoming less reliable...