Adopting a Hub and Spoke Content Strategy

What is the Hub and Spoke Content Strategy? The hub and spoke model is one you’re probably already using whether you realize it or not. The strategy goes like this: Know Your Audience First, you have to take into account your audience and their customer journey. What content will they find value in? Once you’ve got this part nailed down,...

IP Filters for Home Networks During COVID-19

Does your website receive a large amount of traffic from your own employees? One of the most common filters that we apply to our clients Google Analytics accounts is an IP filter for office locations. Although employees may be a primary user of your site, it is likely that you are still primarily interested in your site's performance for external...

Website Basics: What Tracking Codes Should be on Your Site?

One of the biggest advantages of digital marketing, when compared to traditional, offline marketing, is the ability to track your audience’s behavior and use it to more effectively communicate with them. Knowing how visitors interact with your brand online allows you to direct your messaging to better meet them at the right time. But to make the most of this...

Google Analytics Glossary

Google Analytics Terms & Definitions The following terms and definitions will help you better understand the data being collected for your site in Google Analytics. Not sure how to interpret your data? We can help.   Users: People who engage with your site or app over a given date range. This is typically what people mean when they say “visitors.”...

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Fake Web Traffic

THE CURRENCY OF THE INTERNET Web traffic is defined as the amount of visitors and visits a website receives. Typically, the more visitors and visits a site receives, the more popular and more valuable the site will be—more visits, in theory, yield more conversions. However, in the age of digital marketing and internet trickery, traffic metrics are becoming less reliable...