Three Ways Design Is Driving Change During the Pandemic

Think back to last March for a moment. How many of us had campaigns that had to be changed for one reason or another? Maybe the imagery needed to be tweaked to add mask-wearing figures, or perhaps the visual of a crowded bar felt a little tone deaf all of a sudden? The fact is, COVID-19 has changed the world...

Getting Real: 360 Reviews

It’s easy to give a compliment. As humans, we love to hear that people appreciate our good qualities and recognize our hard work. There’s actual science to this: believe it or not, receiving a compliment lights up the same reward centers of the brain that are activated during sex. And by giving a compliment, we’re likely to receive one in...

Three Tips for Pitching During the Pandemic

The COVID-19 pandemic has changed the way people are doing business across the board. Public relations and media relations have been impacted in major ways, too: For example, many journalists now work from home. Arguably, this should make all of us more accessible and easier to reach, but we’ve found the opposite is true: Office phones are now auto forwarded...

Three Questions to Ask Before Building a Content Strategy

If creating a content strategy was one of your 2020 goals, you’re not alone. Many marketers have prioritized content on their to-do list for the new year. But like most strategic endeavors, research is an important first step. Before you jump in on creating a plan, you need to ask a few questions to help point your content strategy in...