Making Sure Your Site is Optimized for Voice Search

What you should be adding to your 2019 marketing strategy This past Thanksgiving, my 5-year old nephew stood at his grandma’s corner cabinet, yelling up at her smart speaker. “ALEXA,” he shouted, dancing side to side in his light-up sneakers. “ALEXA, TELL ME ABOUT POKEMON.” The 5-and-under market might not be your intended audience and Pokemon may not be your...

Google Analytics 101

Better U: Google Analytics 101 Here’s a question for you: How often do you look at your site’s Google Analytics account? Unless you’re a data guru, the answer is probably “not often enough.” Analytics is an incredibly useful (and free!) tool that can seem overwhelming—that’s why we’ve put together some key takeaways and resources to help you get more out...

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Fake Web Traffic

THE CURRENCY OF THE INTERNET Web traffic is defined as the amount of visitors and visits a website receives. Typically, the more visitors and visits a site receives, the more popular and more valuable the site will be—more visits, in theory, yield more conversions. However, in the age of digital marketing and internet trickery, traffic metrics are becoming less reliable...

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You Have a Website—Now What?

Analytics & Taking Your Website to the Next Level When you’re starting a business or organization, building a website is one of the most important (and exciting!) first steps. But once you have your site up and running… what then? How do you make this investment actually work for you and become an effective tool? There are a lot of...

SEO When Changing Your Name or Domain

Changing Your Name? Make Sure You’re Preserving Your Search Traffic When reviewing Analytics, we consistently find that brand name searches are the most common way people find our clients online. That makes changing your name a scary prospect, even when you know it’s the best decision for your business or organization. Will people know who you are, and will they...