Developing a Link Building Strategy

Ways to integrate link building into your current marketing efforts If you’ve spent any time on search engine optimization for your website, you probably know that link building is important. Every link pointing to your site is like a vote for your content—and the more links you have from different sites, the easier it can be to get your content...

Making the Most of Google: How to Grab “Extra Listings” for Your Brand

If you’re a regular Google user (like nearly 74% of the world’s searchers), you’ve probably noticed there’s a lot more to a Google search results page than just a simple list of websites to click on. From showing recipe ratings and local map results to “knowledge panels” that try to directly answer your questions (like the weather forecast below), Google...

Making Sure Your Site is Optimized for Voice Search

What you should be adding to your 2019 marketing strategy This past Thanksgiving, my 5-year old nephew stood at his grandma’s corner cabinet, yelling up at her smart speaker. “ALEXA,” he shouted, dancing side to side in his light-up sneakers. “ALEXA, TELL ME ABOUT POKEMON.” The 5-and-under market might not be your intended audience and Pokemon may not be your...

Google Analytics 101

Better U: Google Analytics 101 Here’s a question for you: How often do you look at your site’s Google Analytics account? Unless you’re a data guru, the answer is probably “not often enough.” Analytics is an incredibly useful (and free!) tool that can seem overwhelming—that’s why we’ve put together some key takeaways and resources to help you get more out...

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Fake Web Traffic

THE CURRENCY OF THE INTERNET Web traffic is defined as the amount of visitors and visits a website receives. Typically, the more visitors and visits a site receives, the more popular and more valuable the site will be—more visits, in theory, yield more conversions. However, in the age of digital marketing and internet trickery, traffic metrics are becoming less reliable...