Google Search Update: E-A-T

Expertise, Authoritativeness, and Trustworthiness If you pay attention to your site's organic traffic and SEO (search engine optimization), you might have heard a new acronym being tossed around over the last year or so: E-A-T. Thanksgiving is just around the corner, but unfortunately, E-A-T has nothing to do with eating pumpkin pie (though I would argue that maybe we should...

Does Your Association Need Feathr?

A Look at Digital Marketing Software for Associations   If you’ve ever set up a digital campaign—whether through Facebook ads, retargeting, or email—you know current technology provides lots of great opportunities to get in front of your targeted audience as they go about their online lives. But managing digital advertising across different platforms can feel overwhelming, especially if you don’t live...

Best Practices for Blog Categories and Tags

How to ensure your blog taxonomies are SEO and user friendly When it comes to search engine optimization, having an active blog with useful content is one of the best strategies you can employ—but the way you organize that content matters. Used correctly, blog categories and tags can boost your search engine traffic, bringing in new visitors interested in the...

Developing a Link Building Strategy

Ways to integrate link building into your current marketing efforts If you’ve spent any time on search engine optimization for your website, you probably know that link building is important. Every link pointing to your site is like a vote for your content—and the more links you have from different sites, the easier it can be to get your content...

Making the Most of Google: How to Grab “Extra Listings” for Your Brand

If you’re a regular Google user (like nearly 74% of the world’s searchers), you’ve probably noticed there’s a lot more to a Google search results page than just a simple list of websites to click on. From showing recipe ratings and local map results to “knowledge panels” that try to directly answer your questions (like the weather forecast below), Google...