Seven SEO Basics Your Tech Team Should Know

At Willow, we do a lot of SEO audits, where we review sites for search engine best practices and help our clients increase organic traffic to their site. In the process, we often see the same technical oversights or issues over and over again. Whether we’re working with a big site or small, a retail site or a nonprofit association....

I’m an Association—why Should I Worry About SEO?

Working with member-based organizations and trade associations is one of our specialties—and we love helping these groups spread their message. But we find many associations ignore one of the most powerful and cost-effective marketing tools out there: organic search. Improving traffic from search engines might seem unnecessary when your members already know your name. The truth is, people use Google,...

SEO Best Practices for Associations

As a marketing agency that offers digital marketing expertise, we work with many trade associations and member organizations on their search engine optimization (SEO). Goals for these groups are often quite different from more retail-focused businesses—but does that mean their SEO needs to be handled differently?  The short answer is no; the basic tenets of SEO (which we’ve begun to...

Common SEO Problems

  Common SEO Problems By Haley Kuehl   There are many factors that can impact your visibility in search engines, from the technical setup of your website to the ways other people reference your brand online. But while search engine optimization (SEO) can be complicated, some issues are easier to deal with than others – and sometimes small fixes can make the...

SEO Tips To Focus Your Websites Priorities for Users

Association websites tend to have an abundance of content (win!), but difficulty organizing, prioritizing, and scaling it. Conversions (i.e. people finding you and becoming a member) don't typically happen online, nor do you want them to. You also face the challenge of engaging with members that span multiple demographics, locations, interests, and ties to your organization. Harnessing the principles of...