target audiences

How to reach a larger audience and grow membership

Just about every organization is searching for ways to better reach or expand their target audiences. It’s why companies create Facebook pages, post photos and videos to Instagram, and invest hundreds or even thousands of dollars on Google AdWords campaigns. Everyone is trying to find one more customer, client, partner or member. But, what works best? And is “doing it”...

Willow News: Meet Our Growing Client Service Team

Willow expands its Client Service team We recently made two new hires in our Client Service team following the promotion of Senior Account Manager Leslie Lewis to Director of Client Service. Leslie has been instrumental in the ongoing growth and development of our team and, as a result of those efforts, we are celebrating the addition of Stephanie Michael and...

How Google is Combating Fake News

Have you searched for information or news online and come across search results which were misleading, questionable or even offensive? Chances are, it happens more than we even realize. For every solid, factual article published today, there seem to be three “fake news” stories that appear around it. It’s become increasingly difficult to discern what’s true, what’s an opinion and...

The Netflix Effect: How Media Streaming Has Changed Content Marketing

What did we do before Netflix? I have a vague recollection of renting or buying DVDs and, before that, VHS tapes. My viewing habits stayed relatively the same for years. Maybe decades. I enjoyed comedies, action flicks, and the occasional drama. I’m not one for the movie theater, so most Oscar-winning performances were watched months after their premiers thanks to...

5 Tips on creating headlines that drive website traffic

Headlines are the single most important factor when creating great content. According to Copyblogger, 80% of your visitors will read your headline but only 20% will go on to finish the article. So how can you create a headline that is both interesting and accurate? Here are some tips to consider for your next article.   Use Numbers and Data...