The Netflix Effect: How Media Streaming Has Changed Content Marketing

What did we do before Netflix? I have a vague recollection of renting or buying DVDs and, before that, VHS tapes. My viewing habits stayed relatively the same for years. Maybe decades. I enjoyed comedies, action flicks, and the occasional drama. I’m not one for the movie theater, so most Oscar-winning performances were watched months after their premiers thanks to...

5 Tips on creating headlines that drive website traffic

Headlines are the single most important factor when creating great content. According to Copyblogger, 80% of your visitors will read your headline but only 20% will go on to finish the article. So how can you create a headline that is both interesting and accurate? Here are some tips to consider for your next article.   Use Numbers and Data...

content for your brand

How to create simpler, better content for your brand

College almost ruined me as a writer. I remember an upperclassman telling me to pass finals I should “fill out the whole blue book.” It may have been complete nonsense flowing from my brain to my pen but as long as I filled one book, I could guarantee myself a passing grade. As a result, I had a lot of...

Lesson in Planning for Marketing Communications

A lesson in not counting your race cars before the engine starts. I’m a huge racing fan. Growing up, Memorial Day weekend was always celebrated by watching the Indianapolis 500. As an adult, I’ve only missed the “Greatest Spectacle in Racing” once and it’s because I was 39 weeks pregnant. Anyways, my love for motorsports rarely intersects with my interest...