All Aboard the Tik Tok Train

You may have heard of Tik Tok. Or, more likely, you haven’t. Or you’re solely familiar with Kesha’s hit song “TiK ToK”. No matter your familiarity, the Tik Tok app is stepping in hot on the social media scene and has some serious power as a marketing tool for Gen Z. But before we dive into the confusing land of...

Time to Celebrate: Recognizing a Member Anniversary

If you Google “today’s holiday”, something will come up. As a matter of fact, as I’m writing this blog post, it’s National Chicken Wing Day (and chicken wings are undoubtedly a cause for celebration). As surely as I will be getting an order of honey barbeque boneless wings with ranch from B-dubs today, humans find reasons to celebrate things. Celebrations...

We’re producing content for our members – but now what?

Content Quick Check We live in an age of content overload. Every day we are getting absolutely bombarded by more information than our brains can handle, and it’s becoming increasingly harder for information to stand out, and to stick (despite this truth, every word of the Jonas Brothers’ newest single has managed to take permanent residency in my head). While...