Content Creation Hacks

You’ve likely heard the adage “content is king (or queen)” from your marketing team, and it’s true. Content has the ruling power to connect and engage your audience in meaningful ways. Content creation doesn’t discriminate — no matter your company size, industry, or marketing strategy, your customers or members likely expect you to tell stories through photos, videos, images, and...

Is a Meme Right for Me?

OK, let’s talk memes. Raise your hand if you saw the Bernie Sanders meme all over the internet. I can’t actually see you, but I know in my heart that your hand is held high. Trust me, mine is, too.  Now raise your hand if you actually used the meme on your social channels. Maybe you didn’t actually use the...

You Don’t Know Your “Why” – The Five Stages of Grief

In 2009, Simon Sinek wrote his acclaimed bestseller “Start With Why,” and if you’re late to the party and haven’t read it yet, the premise is exactly what it sounds like: Before you start anything, identify your "why." For most of us, 2009 was defined by the debut of Modern Family, the song, “I Got A Feeling” by the Black...

Three Tips on Intentionality in the Workday

Ready for a quick read that could make a huge impact on your life? We hope this will be three minutes well spent.  Amidst our chaotic lives, it can feel difficult to keep up, let alone be intentional with our words, thoughts, and actions. At times, it's tempting to consider simply checking items off a to-do list as success. But…...

Narrowing Your Focus in 2020

Narrowing Down Your New Year Focus

Friend: “What are your goals for the new year?” Me: *panic settles in as I realize that I haven’t created the space to think about my goals or what I want my new year to look like, thus setting me behind everyone else and painting me a schmuck* Me: “Uh, I don’t know yet!”   Setting Goals Can Be Difficult...