8 Tips for Avoiding (WFH) Burnout

On March 13, we “celebrated” the one year anniversary of the COVID-19 quarantine. We were sent home with our computers, tasks, and sobering truths about the pandemic. This new adventure was a little exciting at first – we got to work from home in our pajamas with our pets. But, over time, the line between work and home blurred, we...

An Uplifting Forecast: Cheerful Colors to Lift Your Spirits

In a year where personal interactions have been limited, wearing face masks has become part of the daily routine, and in-person meetings have been replaced with Zoom calls, it’s not surprising that we are craving happier times. Historically, fashion has been a barometer reflecting the nation’s mood and desires.  If you are of a certain age, you probably had a...

Create a cohesive brand experience | An activity to get you thinking

“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” — Maya Angelou A brand isn't just a thing, it's also a feeling. A feeling you build over time with each interaction your clients and customers have with your organization. So it's important to be mindful in curating this experience across...

Getting it “Just Right” When Talking to Creatives

Where’s your Goldilocks Zone? You know, the place where everything is just right? See, Goldilocks, adorable little criminal that she was, might have had a penchant for breaking and entering, but she also knew what she liked. Bed too hard? Too soft? Never fear—Goldie will try them all until she finds the perfect fit. Porridge too hot? Not for our...

Who’s Your Brand Ambassador?

Weight Watchers has Oprah, Progressive has Flo, Allstate has Mr. Mayhem—but if you are selling tarp systems for trucks and trailers, who do you have? The answer’s so obvious I wonder why we didn’t think of it sooner. On one hand you have the fantastic Aero products that save money and increase efficiency, and on the other hand, you have...