The Path to Good Client Service

A tale of two retail careers Long before they were directors at Willow Marketing, Sue Richardson and Lauren Littlefield both worked in retail, at the mall to be precise. And while they both know how to fold a three-quarter sleeve top and can remove a security tag like it’s nobody’s business, they never really considered how their time with The...

The Willow Bun

Mall bangs. Rat-tails. Flock of Seagulls. Our society has had a lot of “what were they thinking??” moments in hair trends, but fortunately, most of them are fleeting. Some, though, have more hold than your baby sitter’s perm and a can of Aquanet. One such trend is “The Willow Bun” – now a way of life inside the walls of...

Olivia’s Willow Intern Survival Guide

Dear Future Willow Intern,   Hi! My name is Olivia. I am the current intern here at Willow. I’m going to tell you about the ups, downs and all of the tricks of being a Willow intern. First and foremost, there’s going to be work you don’t want to do. But hey, that’s true with any internship. You’re going to...

Following The Process: Agency Operations

When thinking about the operations of an agency, I can't help but think about how it (eerily) mirrors my morning ritual/routine to get my two little ones out the door.   Both require a thoughtful plan of attack, a defined process, teamwork, ample patience and the ability to deviate from the pre-defined plan of attack when variables (and there will...

Willow Marketing By The Numbers

Awhile back we did an office survey among all Willow team members covering a smorgasbord of topics—from how many shrubs are not from Indiana to settling the oxford comma debate once and for all. Here are results: