Our Favorite Reads This Fall

We pride ourselves on having a culture of continuous improvement and growth. We always want to be better and learn something new! So we encourage our team to read (or listen!) to something new regularly. We like to mix it up too – between personal and professional development, girl power and leadership, fiction and non-fiction. And we’re pretty passionate when...

The Path to Good Client Service

A tale of two retail careers Long before they were directors at Willow Marketing, Sue Richardson and Lauren Littlefield both worked in retail, at the mall to be precise. And while they both know how to fold a three-quarter sleeve top and can remove a security tag like it’s nobody’s business, they never really considered how their time with The...

Putting DiSC Behavior Assessments to Use

Communication is the foundation of what I do here at Willow. Every day, I’m tasked with relating to our clients and engaging with them to be sure we’re doing our best to be open, humble and helpful partners. But since communication styles are as unique and individual as our DNA, it can be hard to know how to interact with...

90 Days In

First, I want to clear up for those who may be thinking it. No, I am not talking about the sadistic A&E show where a person DELIBERATELY becomes an undercover inmate at “Club Fed” in Atlanta to “better understand the criminal justice system and help evoke change in the facility.” If you know me, you know I love a good...

The Willow Bun

Mall bangs. Rat-tails. Flock of Seagulls. Our society has had a lot of “what were they thinking??” moments in hair trends, but fortunately, most of them are fleeting. Some, though, have more hold than your baby sitter’s perm and a can of Aquanet. One such trend is “The Willow Bun” – now a way of life inside the walls of...