The Value and Importance of Company Culture

Every company has a culture, but does your current culture contribute to achieving your business goals, or does it actually hinder it?   Let’s start with what it is. “Culture” consists of shared beliefs and values established by an organization’s leaders and is communicated and reinforced through various methods, ultimately shaping employee perceptions and behaviors. At Willow, the foundation of...

Training on your key brand pillars

“Companies use core values to help define their culture and give weight to their brand. But for too many businesses, core values are nothing more than a collection of empty, hollow words.” I overheard this statement during a presentation at the February ADVISA Inspire Conference, and it stopped me in my tracks. Brand values aren’t just words you believe in....

Our Favorite Reads This Fall

We pride ourselves on having a culture of continuous improvement and growth. We always want to be better and learn something new! So we encourage our team to read (or listen!) to something new regularly. We like to mix it up too – between personal and professional development, girl power and leadership, fiction and non-fiction. And we’re pretty passionate when...

The Path to Good Client Service

A tale of two retail careers Long before they were directors at Willow Marketing, Sue Richardson and Lauren Littlefield both worked in retail, at the mall to be precise. And while they both know how to fold a three-quarter sleeve top and can remove a security tag like it’s nobody’s business, they never really considered how their time with The...

Putting DiSC Behavior Assessments to Use

Communication is the foundation of what I do here at Willow. Every day, I’m tasked with relating to our clients and engaging with them to be sure we’re doing our best to be open, humble and helpful partners. But since communication styles are as unique and individual as our DNA, it can be hard to know how to interact with...