“Willow has been in my life for a long time. I’m excited about the future—where we’re heading—and I’m excited to lead the way.”
The world of paid media is quickly evolving to keep up with all of the new media opportunities available to consumers - streaming services, new social media platforms, retargeting, geotargeting, voice search. Along with these new advertising mediums, there is also a new way to go about placing media - programmatic. So what is programmatic advertising? Programmatic ad buying is...
Branding can be an overwhelming process – but it's even more challenging when it feels like you and your creative team aren’t even speaking the same language! From RGB, to CMYK, to PMS, discussions about color systems can sound a bit like alphabet soup. To help, we’ve created a simple guide to shed light on all the most important terms,...
A year ago, we saw the world change before our eyes. Grocery stores had lines wrapping around the building, guest rooms became offices (and school rooms), girls’ night out moved to the Houseparty app — and in-person conferences became virtual conferences. Well, now it’s the summer of 2021, and the world is shifting again. You can now go back to...
Archetype: a symbol, theme, setting, or character-type that recurs in different times and places in myth, literature, folklore, dreams, and rituals so frequently or prominently as to suggest (to certain speculative psychologists and critics) that it embodies some essential element of ‘universal’ human experience. – The Concise Oxford Dictionary of Literary Terms Archetypes are all around us — in literature, film,...
When our company was an agency of only eight, we decided it was important to always share what was in our heads with everyone at the table. This openness is one of our values, and is still at the heart of everything we do at Willow today. But as we grew to a team of nearly 20, it became harder...