“Willow has been in my life for a long time. I’m excited about the future—where we’re heading—and I’m excited to lead the way.”
What is a Landing Page? A landing page is a place that you are taken to when you click on an ad, a call to action on a webpage or email, or could even be your homepage. Landing pages are web pages with a specific purpose — to convert visitors into leads or customers. This exchange happens by asking visitors for...
You’ve likely heard the adage “content is king (or queen)” from your marketing team, and it’s true. Content has the ruling power to connect and engage your audience in meaningful ways. Content creation doesn’t discriminate — no matter your company size, industry, or marketing strategy, your customers or members likely expect you to tell stories through photos, videos, images, and...
On March 13, we “celebrated” the one year anniversary of the COVID-19 quarantine. We were sent home with our computers, tasks, and sobering truths about the pandemic. This new adventure was a little exciting at first – we got to work from home in our pajamas with our pets. But, over time, the line between work and home blurred, we...
OK, let’s talk memes. Raise your hand if you saw the Bernie Sanders meme all over the internet. I can’t actually see you, but I know in my heart that your hand is held high. Trust me, mine is, too. Now raise your hand if you actually used the meme on your social channels. Maybe you didn’t actually use the...
Back in July, I asked the question, “Did you pivot your event strategy?” Since then, I’ve used the word “pivot” about 10 dozen times, paced my living room floor pondering this new virtual event space, tripped over my cat in the process, and eventually landed on a new question: “How can your event create a different kind of revenue?” Not...