Evolution of Human Behavior

What Evolution Tells Us About Human Behavior that Smart Tech Can’t

About a year ago, I began managing a handful of brands who all believed a laser focus on “martech” would solve their most complex consumer problems. Before our partnership began, each group invested heavily in technology that promised them leads. After months of setup, deployment went smoothly but when the first month’s numbers came in (and the second, then the...

Gun, revolver line icon, outline vector sign, linear pictogram isolated on black. Symbol, logo illustration

Fake Web Traffic

THE CURRENCY OF THE INTERNET Web traffic is defined as the amount of visitors and visits a website receives. Typically, the more visitors and visits a site receives, the more popular and more valuable the site will be—more visits, in theory, yield more conversions. However, in the age of digital marketing and internet trickery, traffic metrics are becoming less reliable...

SSL Certificate protects your website

What is an SSL Certificate and Does my Website Really Need One?

In today’s digital age, with “hacking” becoming a term that all generations are familiar with, security is paramount to your website's success. And one of the most common ways to protect your website is with an SSL Certificate.   WHAT IS AN SSL CERTIFICATE? An SSL (Secure Sockets Layer) Certificate provides secure, encrypted communications between a server and a client,...

Is your website ADA compliant?

Is Your Website ADA Compliant? Here’s What You Should Know.

Nowadays, it’s difficult to imagine life without the internet. We’re surrounded by mountains of web-connected devices. Want to find something? Simply pull out your phone and the world is “at your fingertips.” Unfortunately, it’s not that simple for everyone. Using the internet with a disability can be a frustrating process, especially when websites are not compliant with Americans with Disabilities...

"Worlds Apart" An Experiment

New Heineken Ad “Worlds Apart” from Latest Pepsi Fiasco

Cultural relevance makes or breaks good advertising and global and social issues are on trend. With the recent Pepsi ad featuring Kendall Jenner as an example, few have succeeded in conveying their actual message and, instead, have created a PR nightmare. But Heineken nails it with their recent ad campaign: “World’s Apart - #OpenYourWorld.”     Heineken creates an experiment in...