Indianapolis agency celebrates retirement of long-time creative director Mark Manuszak, and names Eric Gray as successor INDIANAPOLIS (Dec. 1, 2021) – Willow Marketing, a full-service marketing agency based in Indianapolis, today announced the hiring of Eric Gray as its new creative director. Gray steps into this key role after the retirement of long-time employee Mark Manuszak, who had been with...
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More Conversations with a Sponsorship Decision Maker
Guest Post: This is part two of a two-part series titled "Conversations with a Sponsorship Purchaser" written by Amy Thornburg. You can find part one here. Amy is a collaborative, strategic, and results-oriented professional with 20 years of success in association, event, and sponsorship management. Amy has a unique ability to find creative, actionable, ways for organizations to earn more...
Conversations with a Sponsorship Purchaser
Guest Post: This is part one of a two-part series titled "Conversations with a Sponsorship Purchaser" written by Amy Thornburg. Amy is a collaborative, strategic, and results-oriented professional with 20 years of success in association, event, and sponsorship management. Amy has a unique ability to find creative, actionable, ways for organizations to earn more revenue through building valuable partnerships and...
The Future of Instagram is Entertainment
Instagram will be making a lot of changes in the coming months, including moving away from its initial focus on sharing images. The impetus for this shift comes after much research on why and how people are using the app. The number one reason? To be entertained. Based on its research, Instagram has decided to shift focus to a few main...
Reaching Your Audience in a Post-2020 World
As we wave bon voyage to the whirlwind that was 2020 and settle into the new “normal” of 2021, it’s important to take some time and reflect on all of the changes last year brought to the world of digital marketing. This new, virtual normal isn’t going anywhere, and as a result, businesses have had to become more reliant on...