What is Better U?

Willow Better U is a series of free courses designed to give you the tools you need to better grow your organization. Topics will vary, but the goal is always the same. Practical advice and useful information you can take back to your team to start moving the needle on what really matters for your business. Get ready to get inspired with new ideas, strategies, and more! Below are the events we have planned for 2020! Mark your calendars!

Our Last Event

Association Panel Discussion

Wednesday, July 29th, 2020 | 1:00 PM

Via Zoom Webinar

2020 has been a year of many unique challenges for associations – from a global pandemic to systemic racism discussions. With both of these world-changing events happening simultaneously, associations have needed to adapt quickly, work nimbly, and adjust to the ever-changing needs of their members.

Upcoming Events in our 2020 Series

Event Marketing

Date: TBD

The top requested topic for this year – how to make the most out of your event marketing efforts. Our resident Event Marketing expert will share her top tips for pre-, onsite, and post-event planning. 

Rebranding Case Study:
Conner Prairie

Date: TBD

Hear from members of the Conner Prairie Marketing team and the Willow team during a panel discussion about the exciting launch of their new brand. Hear all about the process, the things they’ve learned and tips if you’re planning a rebrand of your own. 

Associations Attitudinal Research Study Results

Date: TBD

We’ll be sharing the results of our independent research project studying the attitudes of association members. Hear about our key takeaways and how to apply the results to your association planning. 

Content Strategy Workshop

Date: TBD

Join us for a full-day session to get a head start on your 2021 planning. During this workshop, we’ll walk you through the process of developing your organizational content strategy. There will be plenty of time and activities to help you walk away with an actionable plan to start using right away.  

Previous Topics

View information about some of the topics we have covered in the past and download some of our helpful resources.

Google Analytics Workshop

How Marketing Plays a Role in Recruiting and Retaining Ideal Talent

How to Develop a Content Marketing Strategy [that works!]

How to Optimize Your Email Outreach

Marketing Automation

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