What is Better U?

Willow Better U is a series of free courses designed to give you the tools you need to better grow your organization. Topics will vary, but the goal is always the same. Practical advice and useful information you can take back to your team to start moving the needle on what really matters for your business. Get ready to get inspired with new ideas, strategies, and more! Below are the events we have planned for 2020! Mark your calendars!

Our Next Event

Understanding ADA Compliance

Friday, September 25, 2020 | 1:00 PM

Via Zoom Webinar

Navigating the alphabet soup of marketing compliance can be a chore. Let us help! We’ll cover abbreviations like WCAG and ADA and provide you with actionable takeaways to ensure your organization is in compliance.

Upcoming Events in our 2020 Series

Rebranding Case Study:
Conner Prairie

Date: TBD

Hear from members of the Conner Prairie Marketing team and the Willow team during a panel discussion about the exciting launch of their new brand. Hear all about the process, the things they’ve learned and tips if you’re planning a rebrand of your own. 

Event Marketing

Date: TBD

The top requested topic for this year – how to make the most out of your event marketing efforts. Our resident Event Marketing expert will share her top tips for pre-, onsite, and post-event planning. 

Content Strategy Workshop

Date: TBD

Join us for a full-day session to get a head start on your 2021 planning. During this workshop, we’ll walk you through the process of developing your organizational content strategy. There will be plenty of time and activities to help you walk away with an actionable plan to start using right away.  

Previous Topics

View information about some of the topics we have covered in the past and download some of our helpful resources.

Google Analytics Workshop

How Marketing Plays a Role in Recruiting and Retaining Ideal Talent

How to Develop a Content Marketing Strategy [that works!]

How to Optimize Your Email Outreach

Marketing Automation

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