5 Tips on creating headlines that drive website traffic

Headlines are the single most important factor when creating great content. According to Copyblogger, 80% of your visitors will read your headline but only 20% will go on to finish the article. So how can you create a headline that is both interesting and accurate? Here are some tips to consider for your next article.   Use Numbers and Data...

Developing a Link Building Strategy

Ways to integrate link building into your current marketing efforts If you’ve spent any time on search engine optimization for your website, you probably know that link building is important. Every link pointing to your site is like a vote for your content—and the more links you have from different sites, the easier it can be to get your content...

Training on your key brand pillars

“Companies use core values to help define their culture and give weight to their brand. But for too many businesses, core values are nothing more than a collection of empty, hollow words.” I overheard this statement during a presentation at the February ADVISA Inspire Conference, and it stopped me in my tracks. Brand values aren’t just words you believe in....

Website Basics: What Tracking Codes Should be on Your Site?

One of the biggest advantages of digital marketing, when compared to traditional, offline marketing, is the ability to track your audience’s behavior and use it to more effectively communicate with them. Knowing how visitors interact with your brand online allows you to direct your messaging to better meet them at the right time. But to make the most of this...

content for your brand

How to create simpler, better content for your brand

College almost ruined me as a writer. I remember an upperclassman telling me to pass finals I should “fill out the whole blue book.” It may have been complete nonsense flowing from my brain to my pen but as long as I filled one book, I could guarantee myself a passing grade. As a result, I had a lot of...