Automation, AI and Machine Learning

5 Ways Artificial Intelligence is Going to Impact Your Business Will 2018 be the Year of the Robot Revolution?   As owner and CEO of Willow Marketing, I do my best to stay on top of the latest industry trends. In our increasingly fast-paced, tech-evolving-at-the-speed-of-light society, that’s not always an easy task. One thing is becoming increasingly clear: today’s evolving...

A Sneak Peek Into Our Branding Process

Branding will never go out of style. It’s a necessity for just about everything from the bagels you eat in the morning, the car you drive to work, the company you work for, and even you, yourself. Sure you may not have a logo for your personal self, but you have truth, values and a personality, all of which you...

Erin Green headshot

Shining the Light on Erin Green, Creative Operations Manager at Willow

You’ll always get more than you expect from working with Willow. It starts by nurturing talent and passion in a culture that values resourcefulness and versatility. We’re humble, but we also don’t mind bragging a bit about our people. Because our people are your people. And what’s good for Willow is good for you. This month, we shine the spotlight...

Making Sure Your Website is Producing Results

The days of using your website as a static brochure are over. Consumers are searching the internet for a potential pain point or problem that they may have. What if your ideal customers are looking for information that will help solve their problem? Will your website content show up in their time of need? Here are four things you can...

90 Days In

First, I want to clear up for those who may be thinking it. No, I am not talking about the sadistic A&E show where a person DELIBERATELY becomes an undercover inmate at “Club Fed” in Atlanta to “better understand the criminal justice system and help evoke change in the facility.” If you know me, you know I love a good...