A Page Out Of The Target Audience Playbook

Understanding your audience—it’s a fundamental pillar of marketing and advertising. It’s also really helpful in, well… life. In order to influence others, you must understand them. Who are they? What’s important to them? What do they believe in? What motivates them? As a coach for a 7th and 8th-grade girls volleyball team, my audience was admittedly new to me. But,...

If These Things Around Willow Could Talk Around Willow…

By nature, my role at Willow is extremely internal. That’s why I’m always around– lurking in doorways, jumping in conversations from the room next door, and answering Gchats before people even realize they hit “send.” I see a lot. But I don’t see everything. Take it from the office objects that have endured it all. If only these things could...

Using Attribution to Measure Digital Marketing Efforts

One of the things that first drew me to digital marketing was the wealth of data available to analyze user behavior. When I first signed into Google Analytics, I was blown away by the information about user behavior available at your fingertips. For a business owner, this tool becomes even more powerful. Google Analytics (and other data tools), can be...

All Of The Things: Employee Spotlight on Sue Richardson

It’s 9:01 AM. The customary Willow morning meeting is about to begin. Willow team members trickle in, finding a seat near the coffee bar to share the who, what, when, where and whys of their upcoming day. 9:03 AM. The meeting begins with the first person outlining their day. But as each member of the team describes their day’s particulars,...