SEO Best Practices for Associations

As a marketing agency that offers digital marketing expertise, we work with many trade associations and member organizations on their search engine optimization (SEO). Goals for these groups are often quite different from more retail-focused businesses—but does that mean their SEO needs to be handled differently?  The short answer is no; the basic tenets of SEO (which we’ve begun to...

Getting it “Just Right” When Talking to Creatives

Where’s your Goldilocks Zone? You know, the place where everything is just right? See, Goldilocks, adorable little criminal that she was, might have had a penchant for breaking and entering, but she also knew what she liked. Bed too hard? Too soft? Never fear—Goldie will try them all until she finds the perfect fit. Porridge too hot? Not for our...

Lessons From the Playground: It’s Always Best to Share

What's the foundation of a strong relationship? If you were to ask someone at Willow, they would tell you it's open, honest, transparent communication—the willingness to be vulnerable and—you guessed it—to share in order to build trust. If you think about it, these principles resonate within business. The commodities of trust and feedback translate directly into how products, services and...

7 Steps for Writing Your Best Blog Post Ever

Get ahead of your next blog post with these practical steps to help you keep the focus on the reader, flesh out what’s important, and knock your next post out of the park.   1. START WITH A GOAL, NOT A TOPIC There are too many ways to get off-topic when you start broad. Instead, decide up front what it...

The Willow Bun

Mall bangs. Rat-tails. Flock of Seagulls. Our society has had a lot of “what were they thinking??” moments in hair trends, but fortunately, most of them are fleeting. Some, though, have more hold than your baby sitter’s perm and a can of Aquanet. One such trend is “The Willow Bun” – now a way of life inside the walls of...