pencil and ruler used for design

Variable Logos: The “How To” Behind This Design Concept

A Concept with Options In a society that is ever-expanding to embrace the ideology of “made to order,” the concept of “one-size-fits-all” is quickly becoming a thing of the past. One industry trend in particular that is quickly gaining traction across the branding field is the use of variable logos. Why limit an organization to a single homogeneous emblem, when...

Rebranding for Success… in 10 Simple Steps

Last month, I was honored to present to association professionals at ASAE19, in a session I co-led with Hilde Marnul from the Board of Certification for Emergency Nursing. I consider Hilde and her organization as a client, a friend, and a rebranding success story. But the prospect of rebranding can be a daunting challenge to many organizations. Some don’t understand...

Time to Celebrate: Recognizing a Member Anniversary

If you Google “today’s holiday”, something will come up. As a matter of fact, as I’m writing this blog post, it’s National Chicken Wing Day (and chicken wings are undoubtedly a cause for celebration). As surely as I will be getting an order of honey barbeque boneless wings with ranch from B-dubs today, humans find reasons to celebrate things. Celebrations...

Training on your key brand pillars

“Companies use core values to help define their culture and give weight to their brand. But for too many businesses, core values are nothing more than a collection of empty, hollow words.” I overheard this statement during a presentation at the February ADVISA Inspire Conference, and it stopped me in my tracks. Brand values aren’t just words you believe in....