Not Your Typical Political Post…

Are you registered to vote? In our wacky world of politics it’s important for everyone to make sure their voice is heard. And even more so today, with the bizarreness of everything from Kanye to Kavenaugh, we see a public push for people to vote. Rohit Bhargava wrote in his book “Non-Obvious 2018 Edition: How To Predict Trends And Win The...

Create a cohesive brand experience | An activity to get you thinking

“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” — Maya Angelou A brand isn't just a thing, it's also a feeling. A feeling you build over time with each interaction your clients and customers have with your organization. So it's important to be mindful in curating this experience across...

Recruitment Marketing: What the Experts Say

Last month, Willow hosted our first Better U panel focused on a challenge we hear from just about every client in every industry or region: how to recruit best fit, ideal team player employees who stay and grow with the organization. Our panelists, Aman Brar, Chuck Haberman, Heather Haas and Seth Morales, all shared perspectives on the state of employment...

The Inside Job

4 ways to hone and improve your internal marketing and communications By now, we hope anyone reading this blog understands the importance of effective marketing and communications to your business (if not, give us a call, ASAP!). However, there’s still one key area companies sometimes overlook when it comes to creating a marketing strategy: internal communications. You might not be...