Do You Have Trust Issues?

  How to manage and market your online reputation for better consumer relationships   Joan Jett didn’t give a &$%# about her bad reputation, but those of us in the business world don’t have the same luxury. Our reputation can draw customers in… or turn them off before we’ve even had a chance to prove ourselves. Our online reputation is...

A Sneak Peek Into Our Branding Process

Branding will never go out of style. It’s a necessity for just about everything from the bagels you eat in the morning, the car you drive to work, the company you work for, and even you, yourself. Sure you may not have a logo for your personal self, but you have truth, values and a personality, all of which you...

"Worlds Apart" An Experiment

New Heineken Ad “Worlds Apart” from Latest Pepsi Fiasco

Cultural relevance makes or breaks good advertising and global and social issues are on trend. With the recent Pepsi ad featuring Kendall Jenner as an example, few have succeeded in conveying their actual message and, instead, have created a PR nightmare. But Heineken nails it with their recent ad campaign: “World’s Apart - #OpenYourWorld.”     Heineken creates an experiment in...

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From Seeking the Truth to Speaking the Truth (Part Four)

In our last post, Mandy shared how Willow Marketing’s new visual brand identity took shape. But as any branding agency will tell you, there are two parts of any brand—the visual and the verbal. Like a hammer and a nail, it’s hard to get the job done if one is missing. The visual brand can be like a pretty face—nice...

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Re-Leaf and Restore (Part Three)

  Beginning with a brand archetype to understand how your message resonates with customers on a deep subconscious level is the most helpful way to begin creating visual tone. It sounds a little heady, and it kinda is, but here’s an easy way to think about it. A long time ago, psychologist Carl Jung believed that the reason some characters...