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The Naked Truth (Part Two)

We think a brand is a promise. And the craft that brings that promise forth effectively and transformatively is multilayered. I get asked a lot about our branding process and talking about what we do for our partners is language I use every day. But this year, when we turned the tables on ourselves, I gained a whole new perspective....

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Being You Taught Us a Lot About Being Us (Part One)

For the past year, we’ve been getting in touch with our inner client, turning our process on ourselves, and watching who we are as a brand unfold. We’re not gonna lie. It’s a little nerve-racking sitting on the client side of the table with giddy anticipation, both excited and uncertain of how it will all turn out. We had forgotten...

Brehob Corporation

Brehob is a great client to work with. The energy and passion they exude in their work is the same in every encounter and project we collaborate on. While we do work in entirely different fields, there’s a respect and appreciation in our diverse expertise.   Brehob Corporation is a recognized industry leader in the manufacture and distribution of Electric...

Who’s Your Brand Ambassador?

Weight Watchers has Oprah, Progressive has Flo, Allstate has Mr. Mayhem—but if you are selling tarp systems for trucks and trailers, who do you have? The answer’s so obvious I wonder why we didn’t think of it sooner. On one hand you have the fantastic Aero products that save money and increase efficiency, and on the other hand, you have...

Gaga For Branding

“Best Picture” in Branding Twenty-four hours after the Oscars ceremony has come to pass, there is one lasting memory. It isn’t career recognition for Leo or how Chris Rock tiptoed around the eggshells of racial inequality in Hollywood. No, the Oscars belonged to Lady Gaga. Her performance of “Til It Happens To You” was what everybody was talking about then,...