Weight Watchers has Oprah, Progressive has Flo, Allstate has Mr. Mayhem—but if you are selling tarp systems for trucks and trailers, who do you have? The answer’s so obvious I wonder why we didn’t think of it sooner. On one hand you have the fantastic Aero products that save money and increase efficiency, and on the other hand, you have...
Branding
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Gaga For Branding
“Best Picture” in Branding Twenty-four hours after the Oscars ceremony has come to pass, there is one lasting memory. It isn’t career recognition for Leo or how Chris Rock tiptoed around the eggshells of racial inequality in Hollywood. No, the Oscars belonged to Lady Gaga. Her performance of “Til It Happens To You” was what everybody was talking about then,...
The Five Minute Brand Audit
Willow helps national associations, businesses, healthcare, nonprofits and member-based organizations align their brand and value proposition to make them shine brighter. If you're looking to flip the story on the way your organization communicates value to your stakeholders and the public, this series of quick questions can help you shine a spotlight on where to start. Take this quick survey...