Four Tips for Communicating During the COVID-19 Crisis

Communications in the time of COVID-19 is an unprecedented landscape. Brands and organizations are struggling to determine what value-added content they should share — and what will only add to the noise. Associations face some unique challenges in continuing to provide member services in the midst of a pandemic. To help, here are four tips to guide your communications during...

Three Questions to Ask Before Building a Content Strategy

If creating a content strategy was one of your 2020 goals, you’re not alone. Many marketers have prioritized content on their to-do list for the new year. But like most strategic endeavors, research is an important first step. Before you jump in on creating a plan, you need to ask a few questions to help point your content strategy in...

Three Red Flags That Signal You Need a Content Strategy in 2020

Content is all around us -- as consumers, we are absolutely inundated with it. From blogs, to social media posts, to online ads and beyond, there is so much content available to us, even the most important messaging can get lost in the noise. As marketers, the best way to make sure our message is heard is to create and...

All Aboard the Tik Tok Train

You may have heard of Tik Tok. Or, more likely, you haven’t. Or you’re solely familiar with Kesha’s hit song “TiK ToK”. No matter your familiarity, the Tik Tok app is stepping in hot on the social media scene and has some serious power as a marketing tool for Gen Z. But before we dive into the confusing land of...

target audiences

How to reach a larger audience and grow membership

Just about every organization is searching for ways to better reach or expand their target audiences. It’s why companies create Facebook pages, post photos and videos to Instagram, and invest hundreds or even thousands of dollars on Google AdWords campaigns. Everyone is trying to find one more customer, client, partner or member. But, what works best? And is “doing it”...