We’re producing content for our members – but now what?

Content Quick Check We live in an age of content overload. Every day we are getting absolutely bombarded by more information than our brains can handle, and it’s becoming increasingly harder for information to stand out, and to stick (despite this truth, every word of the Jonas Brothers’ newest single has managed to take permanent residency in my head). While...

How Google is Combating Fake News

Have you searched for information or news online and come across search results which were misleading, questionable or even offensive? Chances are, it happens more than we even realize. For every solid, factual article published today, there seem to be three “fake news” stories that appear around it. It’s become increasingly difficult to discern what’s true, what’s an opinion and...

The Netflix Effect: How Media Streaming Has Changed Content Marketing

What did we do before Netflix? I have a vague recollection of renting or buying DVDs and, before that, VHS tapes. My viewing habits stayed relatively the same for years. Maybe decades. I enjoyed comedies, action flicks, and the occasional drama. I’m not one for the movie theater, so most Oscar-winning performances were watched months after their premiers thanks to...

5 Tips on creating headlines that drive website traffic

Headlines are the single most important factor when creating great content. According to Copyblogger, 80% of your visitors will read your headline but only 20% will go on to finish the article. So how can you create a headline that is both interesting and accurate? Here are some tips to consider for your next article.   Use Numbers and Data...