Design Systems

When most people think about the design process, they might say it includes doodles, storyboards and big brainstorm sessions that result in fantastic, imaginative concepts. And in lots of cases, they’d be right. Design is a creative process -- but that doesn’t mean it's a free-for-all. The most effective designs adhere to a structure that allows it to be quickly...

pencil and ruler used for design

Variable Logos: The “How To” Behind This Design Concept

A Concept with Options In a society that is ever-expanding to embrace the ideology of “made to order,” the concept of “one-size-fits-all” is quickly becoming a thing of the past. One industry trend in particular that is quickly gaining traction across the branding field is the use of variable logos. Why limit an organization to a single homogeneous emblem, when...

What we’re planning for in 2019

We asked our Leadership Team to share the top trending topics that are on their mind as we move into the new year. Here's what they had to say:   BRAD Voice Search. "Hey, Alexa!" It's predicted that by 2020 over half of all searches will be done via voice. Stay tuned for our blog post on this topic in...

email testing

The ABCs of A/B Testing

In my last job, I spent most of my days talking about email. Discussions about strategy and execution for Welcome Campaigns, Win-backs, Newsletters… you name it. A topic that came up frequently, no matter the type of email campaign, was A/B testing. In fact, clients’ interest in A/B testing was sometimes so high, the question of “What should we be...