email testing

The ABCs of A/B Testing

In my last job, I spent most of my days talking about email. Discussions about strategy and execution for Welcome Campaigns, Win-backs, Newsletters… you name it. A topic that came up frequently, no matter the type of email campaign, was A/B testing. In fact, clients’ interest in A/B testing was sometimes so high, the question of “What should we be...

5 Simple Ways to Generate Helpful Content

We’ve all been there. You have a question so you take to search or social media to find the answer. Remind me, what did we do before Google when someone asked, “How much does a baby elephant weigh?” From Google and Yahoo to Facebook and Twitter, the way we find and exchange information has changed dramatically—even in the past decade....

A Triple Win

Have you ever worked on a project and thought to yourself, “This just feels right”? I recently had this experience when working on a project for one of our clients at Willow. It was a rare moment when all the stars aligned. By stars, I mean my personal passions, Willow’s service offerings, and the client’s needs and desires. Our friends...

Getting it “Just Right” When Talking to Creatives

Where’s your Goldilocks Zone? You know, the place where everything is just right? See, Goldilocks, adorable little criminal that she was, might have had a penchant for breaking and entering, but she also knew what she liked. Bed too hard? Too soft? Never fear—Goldie will try them all until she finds the perfect fit. Porridge too hot? Not for our...