2022 Association Communications Trends To Help You Better Connect With Members I recently had the opportunity to present at the Association Forum SIG Summit on how we can better connect with our members. When it comes to this topic, there will always be something new and exciting to talk about. Member expectations, communication trends, and tools are all changing rapidly,...
Branding can be an overwhelming process – but it's even more challenging when it feels like you and your creative team aren’t even speaking the same language! From RGB, to CMYK, to PMS, discussions about color systems can sound a bit like alphabet soup. To help, we’ve created a simple guide to shed light on all the most important terms,...
Picture this: You’ve spent hours designing an ad. You’ve been thoughtful and measured in your pre-design planning. You examined the customer’s problem from all angles. You brainstormed, thought outside the box, self-revised, peer-reviewed, and even let the final draft sit for a whole day, just so you could look at it again with fresh eyes before it left your office. ...
What is a Landing Page? A landing page is a place that you are taken to when you click on an ad, a call to action on a webpage or email, or could even be your homepage. Landing pages are web pages with a specific purpose — to convert visitors into leads or customers. This exchange happens by asking visitors for...
We all know screen time doesn’t end when the sun goes down. More and more hours in front of phones, laptops, and tablets can often mean eye strain, headaches, and even long-term vision changes. Cue dark mode: a display setting for user interfaces designed to provide an all-hours user experience without creating distracting excess light, and potentially, a reduction in...