How to Make a Great Landing Page

What is a Landing Page?  A landing page is a place that you are taken to when you click on an ad, a call to action on a webpage or email, or could even be your homepage. Landing pages are web pages with a specific purpose — to convert visitors into leads or customers. This exchange happens by asking visitors for...

Shining Some Light on the Dark Mode Debate

We all know screen time doesn’t end when the sun goes down. More and more hours in front of phones, laptops, and tablets can often mean eye strain, headaches, and even long-term vision changes. Cue dark mode: a display setting for user interfaces designed to provide an all-hours user experience without creating distracting excess light, and potentially, a reduction in...

5 Ways the Pandemic Resurrected the QR Code

In the past year, COVID-19 has cancelled lots of things. But at the same time, many other things have been revived – like QR codes.  QR codes – short for quick response codes – became popular back in the mid-90s, allowing brands a way to direct customers to more information about a product, event, or service using a special barcode....

Three Ways Design Is Driving Change During the Pandemic

Think back to last March for a moment. How many of us had campaigns that had to be changed for one reason or another? Maybe the imagery needed to be tweaked to add mask-wearing figures, or perhaps the visual of a crowded bar felt a little tone deaf all of a sudden? The fact is, COVID-19 has changed the world...