We asked our Leadership Team to share the top trending topics that are on their mind as we move into the new year. Here's what they had to say: BRAD Voice Search. "Hey, Alexa!" It's predicted that by 2020 over half of all searches will be done via voice. Stay tuned for our blog post on this topic in...
Creative
Marketing Insights and Information You Can Use
How to Tackle a Project in 12 Short Months Without Losing Your Mind
Specifically, your trade show booth. But also my old house. Last year I decided to take on a project that has since led me to question my sanity. I bought an 80-year-old house. Eight. Zero. If she were a Golden Girl, I’d call her Rose. She’s sweet, but she’s got a lot of quirks. When I got her, she needed...
The ABCs of A/B Testing
In my last job, I spent most of my days talking about email. Discussions about strategy and execution for Welcome Campaigns, Win-backs, Newsletters… you name it. A topic that came up frequently, no matter the type of email campaign, was A/B testing. In fact, clients’ interest in A/B testing was sometimes so high, the question of “What should we be...
5 Simple Ways to Generate Helpful Content
We’ve all been there. You have a question so you take to search or social media to find the answer. Remind me, what did we do before Google when someone asked, “How much does a baby elephant weigh?” From Google and Yahoo to Facebook and Twitter, the way we find and exchange information has changed dramatically—even in the past decade....
A Triple Win
Have you ever worked on a project and thought to yourself, “This just feels right”? I recently had this experience when working on a project for one of our clients at Willow. It was a rare moment when all the stars aligned. By stars, I mean my personal passions, Willow’s service offerings, and the client’s needs and desires. Our friends...