5 Ways the Pandemic Resurrected the QR Code

In the past year, COVID-19 has cancelled lots of things. But at the same time, many other things have been revived – like QR codes.  QR codes – short for quick response codes – became popular back in the mid-90s, allowing brands a way to direct customers to more information about a product, event, or service using a special barcode....

Three Ways Design Is Driving Change During the Pandemic

Think back to last March for a moment. How many of us had campaigns that had to be changed for one reason or another? Maybe the imagery needed to be tweaked to add mask-wearing figures, or perhaps the visual of a crowded bar felt a little tone deaf all of a sudden? The fact is, COVID-19 has changed the world...

Designing a Post-Pandemic Future

At the end of the year, it’s a common practice to reflect on the past months as well as to look forward to where we want to go in the next year. Not only is it productive to do this in our personal and professional lives, it’s also important to be in tune with where our industries have been and...

Variable Logos: A Unique Solution for a Unique Challenge

Branding or rebranding an organization is always a challenge in itself.  You have to choose one name, one mark, one color palette, one tone, and one voice to represent who you are and everything you do. Whew -- that’s a lot of pressure!  It becomes even more difficult when your organization serves vastly different audiences or offers a variety of...