COVID-19 Update
You’ve likely heard us talk about our three company values, the first being open. In response to the forecasted spread of COVID-19, and the projections of associated health risks, we’re staying open … from our homes. The Willow team has gone virtual. (At least for the time being.) We’re available by phone, text, video chat, email, and Zoom. In-person meetings will only be held when absolutely necessary for the health of all involved. Our working hours remain 8am to 5pm EDT.
What’s the Big Deal with First-Party Data? Do any of the following statements describe your organization? "We want to create brand awareness." "We want to create brand loyalty." "We want to generate leads, and we want to run multi-channel campaigns." If you answered yes, first-party data needs to be a focus of conversations. According to eMarketer, 85% of U.S. marketers...
Not long ago, my seventy-two year old step mom told me she’d developed, and was managing, my father’s business website. A retired romance languages professor, she’d done the research, used a templated site builder, and learned the basics of CMS (Content Management System) administration. Why am I telling you this? If a retired romance languages professor can teach herself basic...
What is the Hub and Spoke Content Strategy? The hub and spoke model is one you’re probably already using whether you realize it or not. The strategy goes like this: Know Your Audience First, you have to take into account your audience and their customer journey. What content will they find value in? Once you’ve got this part nailed down,...
Does your website receive a large amount of traffic from your own employees? One of the most common filters that we apply to our clients Google Analytics accounts is an IP filter for office locations. Although employees may be a primary user of your site, it is likely that you are still primarily interested in your site's performance for external...
When most people think about the design process, they might say it includes doodles, storyboards and big brainstorm sessions that result in fantastic, imaginative concepts. And in lots of cases, they’d be right. Design is a creative process -- but that doesn’t mean it's a free-for-all. The most effective designs adhere to a structure that allows it to be quickly...