2022 Communication Trends

2022 Association Communication Trends

2022 Association Communications Trends To Help You Better Connect With Members I recently had the opportunity to present at the Association Forum SIG Summit on how we can better connect with our members. When it comes to this topic, there will always be something new and exciting to talk about. Member expectations, communication trends, and tools are all changing rapidly,...

Achieving Lift-Off with Zero-Party Data

With zero-party data firmly in the driver’s seat of the trust economy, it’s more important than ever for you to think about how you engage your customers. If you're unfamiliar with zero-party data and its benefits, we suggest you start with our introductory article on the topic. If you're well-versed on the what and why of zero-party data, let's talk...

Counting Down to Zero-Party Data

We’ve all seen the pop-ups and modules announcing “this site uses cookies!” Around the time Google decided to kill the cookie (and other forms of third-party data tracking), digital marketers frantically started changing the way they collect customer information. Enter: Zero-Party Data According to TechCrunch, the latest buzzword in tech is “zero-party data.” Additionally, the elimination of third-party cookies in...

What is Programmatic Advertising and Should I Be Using It for My Organization?

The world of paid media is quickly evolving to keep up with all of the new media opportunities available to consumers - streaming services, new social media platforms, retargeting, geotargeting, voice search. Along with these new advertising mediums, there is also a new way to go about placing media - programmatic.   So what is programmatic advertising? Programmatic ad buying is...