What is Programmatic Advertising and Should I Be Using It for My Organization?

The world of paid media is quickly evolving to keep up with all of the new media opportunities available to consumers - streaming services, new social media platforms, retargeting, geotargeting, voice search. Along with these new advertising mediums, there is also a new way to go about placing media - programmatic.   So what is programmatic advertising? Programmatic ad buying is...

Five Tips for Google Grant Management for Associations

Making the Most of Your Google Grants Account  Okay, so you’ve followed our advice and applied for a Google Ad Grant—and your organization was accepted! Now what?  Getting a free $10,000 to help promote your association sounds like a dream come true, but figuring out how to make the most of that money can be overwhelming. We’ve helped a number...

The Future of Instagram is Entertainment

Instagram will be making a lot of changes in the coming months, including moving away from its initial focus on sharing images. The impetus for this shift comes after much research on why and how people are using the app. The number one reason? To be entertained.  Based on its research, Instagram has decided to shift focus to a few main...

Has Your Site Been Impacted by Google’s Page Experience Update?

It’s here! After telling website owners it was coming for over a year, on June 15th Google started rolling out it’s Page Experience Update. Unlike most Google updates—which typically take a few days or weeks to roll out to all sites and all search results—the Page Experience update is going to be released slowly, completing by the end of August. ...

Hacking the Algorithm: How to Help Your Instagram Posts Perform Better

Some days, social media can feel like a struggle.  You spend time creating relevant and original content, crafting the perfect caption, picking high-performing (and not shadowbanned) hashtags -- and despite all your best efforts... your post flops. Maybe it doesn’t get as many likes as you thought it deserved, or your audience doesn’t engage as you’d hoped -- whether that...