Digital

One of the biggest advantages of digital marketing, when compared to traditional, offline marketing, is the ability to track your audience’s behavior and use it to more effectively communicate with them. Knowing how visitors interact with your brand online allows you to direct your messaging to better meet them at the right time. But to make the most of this...

If you’re a regular Google user (like nearly 74% of the world’s searchers), you’ve probably noticed there’s a lot more to a Google search results page than just a simple list of websites to click on. From showing recipe ratings and local map results to “knowledge panels” that try to directly answer your questions (like the weather forecast below), Google...

What you should be adding to your 2019 marketing strategy This past Thanksgiving, my 5-year old nephew stood at his grandma’s corner cabinet, yelling up at her smart speaker. “ALEXA,” he shouted, dancing side to side in his light-up sneakers. “ALEXA, TELL ME ABOUT POKEMON.” The 5-and-under market might not be your intended audience and Pokemon may not be your...