Apple iOS14 and Its Effect on Advertisers

Apple continues to set precedent and leads the way on protecting their users' privacy. They're implementing and adhering to ATT with the new iOS14 update.    What is ATT exactly? Simply put, ATT stands for App Tracking Transparency. It’s a change to Apple's privacy and data collection policy that requires mobile marketers to ask consent from users in order to...

How to Make a Great Landing Page

What is a Landing Page?  A landing page is a place that you are taken to when you click on an ad, a call to action on a webpage or email, or could even be your homepage. Landing pages are web pages with a specific purpose — to convert visitors into leads or customers. This exchange happens by asking visitors for...

Shining Some Light on the Dark Mode Debate

We all know screen time doesn’t end when the sun goes down. More and more hours in front of phones, laptops, and tablets can often mean eye strain, headaches, and even long-term vision changes. Cue dark mode: a display setting for user interfaces designed to provide an all-hours user experience without creating distracting excess light, and potentially, a reduction in...

Someone Killed the Cookie: A Whodunnit for the Digital Age

“C” is for “cookie”... but “C” is also for “crime.” And this particular game of “CLUE” is a lot trickier to solve. No weapons, no bodies… just the premeditated murder of the third-party cookie. There are suspects, to be sure: Mr. Google. Madame Safari. Professor Chrome. And Ms. Firefox, to name a few. Each with motive and opportunity to off...

Reaching Your Audience in a Post-2020 World

As we wave bon voyage to the whirlwind that was 2020 and settle into the new “normal” of 2021, it’s important to take some time and reflect on all of the changes last year brought to the world of digital marketing.  This new, virtual normal isn’t going anywhere, and as a result, businesses have had to become more reliant on...