Digital Accessibility: Three Quick Tips for ADA Compliance

Digital accessibility isn’t just good business in 2020 -- in many cases, it’s the law. The Americans with Disabilities Act (ADA) requires certain organizations to make accommodations for people with disabilities. This means web content must be accessible to the visually impaired, deaf users, and those who must navigate by voice, screen readers, or other assistive technologies. Maintaining an ADA-compliant...

Getting at Gamers

"He’s AFK." "Pink is Sus." "He’s such a n00b." "I’m lagging so bad!" "GG!" Are you picking up what I’m putting down? If so, you’re probably a fellow “gamer” … or live with one! I have the benefit of living with a 12-year old son who has introduced me to the incredible world of gaming. And I must admit, I’m...

Schema Markup: How Structured Data Can Increase Your Google Traffic

One of the most impactful Google changes in recent years has been the increased usage of schema markup.  Schema what? If you’re an avid Willow blog reader, you might remember last year’s post on Expanded Google Listings, where we talked about ways you can get your brand or organization more exposure in Google results—including the use of schema. But if...

Why Focusing on First-Party Data Should Be First on Your List

What’s the Big Deal with First-Party Data?  Do any of the following statements describe your organization? "We want to create brand awareness." "We want to create brand loyalty." "We want to generate leads, and we want to run multi-channel campaigns." If you answered yes, first-party data needs to be a focus of conversations. According to eMarketer, 85% of U.S. marketers...

What Non-Developers Need to Know About WordPress CMS Administration

Not long ago, my seventy-two year old step mom told me she’d developed, and was managing, my father’s business website. A retired romance languages professor, she’d done the research, used a templated site builder, and learned the basics of CMS (Content Management System) administration. Why am I telling you this?  If a retired romance languages professor can teach herself basic...