COVID-19 Update
You’ve likely heard us talk about our three company values, the first being open. In response to the forecasted spread of COVID-19, and the projections of associated health risks, we’re staying open … from our homes. The Willow team has gone virtual. (At least for the time being.) We’re available by phone, text, video chat, email, and Zoom. In-person meetings will only be held when absolutely necessary for the health of all involved. Our working hours remain 8am to 5pm EDT.
Does your website receive a large amount of traffic from your own employees? One of the most common filters that we apply to our clients Google Analytics accounts is an IP filter for office locations. Although employees may be a primary user of your site, it is likely that you are still primarily interested in your site's performance for external...
When most people think about the design process, they might say it includes doodles, storyboards and big brainstorm sessions that result in fantastic, imaginative concepts. And in lots of cases, they’d be right. Design is a creative process -- but that doesn’t mean it's a free-for-all. The most effective designs adhere to a structure that allows it to be quickly...
I’m excited to discuss one of my favorite topics ever ...Cookies! While I would love to sit here and debate chocolate chunk vs. old fashioned oatmeal raisin, the cookies we are discussing are wreaking havoc on more than just the Cookie Monster. Today’s widespread devastation is being caused by the coined “Cookie-pocalypse.” Goodbye, Cookies Google Chrome has announced they will...
Make 2020 a success by being ready for changes coming from Google They say the clothes make the man. If that’s true, we can also say the reviews make the business. Like a crisp blazer (or a rumpled old t-shirt), reviews are often the first thing people see when searching for your business. And like clothing, customers use reviews to...
The Easy-to-Get Grant Your Organization May Have Overlooked If you work at a non-profit, you may be overly familiar with the long, tedious grant-writing process. But many non-profit organizations are unaware of the great resources and perks Google offers 501(c)3 organizations — and of how simple it can be to take advantage! The Google for Nonprofits program offers a wide...