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What you should be adding to your 2019 marketing strategy This past Thanksgiving, my 5-year old nephew stood at his grandma’s corner cabinet, yelling up at her smart speaker. “ALEXA,” he shouted, dancing side to side in his light-up sneakers. “ALEXA, TELL ME ABOUT POKEMON.” The 5-and-under market might not be your intended audience and Pokemon may not be your...
We asked our Leadership Team to share the top trending topics that are on their mind as we move into the new year. Here's what they had to say: BRAD Voice Search. "Hey, Alexa!" It's predicted that by 2020 over half of all searches will be done via voice. Stay tuned for our blog post on this topic in...
A rant blog post about the wrong way and the right way to connect, network, and market on LinkedIn. I’m about to vent my spleen and rant a bit, so strap on your safety goggles, internet masses. I am about to rip into something in desperate need of a good ripping. I also want to preface this rant with the...
Google Analytics Terms & Definitions The following terms and definitions will help you better understand the data being collected for your site in Google Analytics. Not sure how to interpret your data? We can help. Users: People who engage with your site or app over a given date range. This is typically what people mean when they say “visitors.”...
One of our Digital Team’s favorite things to do is dig around in a site’s Google Analytics account, finding takeaways that can help our clients better meet their business goals. Understanding your visitors’ behavior can help you not only diagnose what parts of your marketing strategy are working (and which aren’t), but it can also give you insights into how...