Don’t Ghost Your New Email Subscriber – Send A Welcome Email!

Recently, I had a shameful realization which confirmed, to my personal dismay, that even seasoned marketing professionals can lose touch with certain fundamentals.  When I was in high school, I had the opportunity to take an IQ test, and when the administrator reported back on my number, my heart sank. Since I’m already airing some of my personal dirty laundry,...

Digital Accessibility: Three Quick Tips for ADA Compliance

Digital accessibility isn’t just good business in 2020 -- in many cases, it’s the law. The Americans with Disabilities Act (ADA) requires certain organizations to make accommodations for people with disabilities. This means web content must be accessible to the visually impaired, deaf users, and those who must navigate by voice, screen readers, or other assistive technologies. Maintaining an ADA-compliant...

Getting at Gamers

"He’s AFK." "Pink is Sus." "He’s such a n00b." "I’m lagging so bad!" "GG!" Are you picking up what I’m putting down? If so, you’re probably a fellow “gamer” … or live with one! I have the benefit of living with a 12-year old son who has introduced me to the incredible world of gaming. And I must admit, I’m...

Schema Markup: How Structured Data Can Increase Your Google Traffic

One of the most impactful Google changes in recent years has been the increased usage of schema markup.  Schema what? If you’re an avid Willow blog reader, you might remember last year’s post on Expanded Google Listings, where we talked about ways you can get your brand or organization more exposure in Google results—including the use of schema. But if...

Why Focusing on First-Party Data Should Be First on Your List

What’s the Big Deal with First-Party Data?  Do any of the following statements describe your organization? "We want to create brand awareness." "We want to create brand loyalty." "We want to generate leads, and we want to run multi-channel campaigns." If you answered yes, first-party data needs to be a focus of conversations. According to eMarketer, 85% of U.S. marketers...